Projects

In this Proposal I am going to improve the marketing strategy of Bobs beer, bobs beer is the company that my team and I worked on in our X-culture project. Bobs beer is a small independent craft beer company near Paris they sell their products within a 100km radius of the brewery so a very small business. They are looking to expand and will need to change their IMC objectives to match their expansion into a much bigger market. I aim to suggest a new IMC Plan to bobs beer as well as developing ideas to reach their target audience using customer profiles. I will also then suggest ways Bobs beer can measure the success of their campaign and how to analyse results.

In this study there are three main areas covered in the literature review: a back story to the business model, the ethical issues about it and finally the advertising methods used. The objective is to help understand what research is currently published surrounding the ethics of this business model. The next section is methodology where the planning for the research is explained. The aim of this section is to understand what needs to be asked of the participants to answer the research questions (see below). Finally, the results are analyzed to understand the attitudes towards dropshipping, the products sold, and the advertising methods used. The objective of the analysis is to try and answer the research questions asked in the methodology.

This documentary allowed me to explore why peoples impulse buying rose during the Covid-19 Pandemic

This Project had me analysing Jimmy's Iced coffee's social Network strategy. This was an interesting insight into how smaller business need to be more specific about what areas that they want to focus on.

This Project is about comparing the creative ideas behind adverts from two of the giants in the gaming industry. I also look into the psychological reasoning behind their decisions. as well as this I am going to create my own gaming console company and create an advert to try and compete with them.