PLR is an acronym for Private Label Rights. In Internet marketing, there are product creators [vendors] and product marketers[ affiliates]. The product creators create products and with the help of the affiliates, they get their products purchased while the affiliates, in turn, receive a commission. It is a well-known fact that those who make huge money are the product creators. On the other hand, creating a product like an ebook takes a whole lot of time, because you have to do a lot of tasks, hence internet marketers resort to selling a product not actually created by them. They are able to do this because of the rights given to them by the original creators of these products called private label rights [plr] or license
The license is used for various digital products. Because there are many buyers of the same product, the price of a single unit is generally lower than if one would create a similar product from scratch (either by oneself or by outsourcing). However, people can also purchase private label content that is limited in distribution, minimizing the number of competing marketers using the same content.
Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates, email newsletters and even videos.
Marketers use private label products for reselling under their own brands or in the case of written products for online marketing through channels like article directories, content syndication, ebook directories, slide-sharing websites, and similar.
Private Label Content comes with different rights depending on the developer so it’s important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place.